Love is here to stay!

Pocketbook is a dating app for senior citizens that focus’ on compatibility with other users based on interests and life goals to help curate more successful partnerships

Problem Statement

The people classified as “senior citizens” are an underserved demographic who need easier access to dating opportunities because they don’t have time to beat around the bush.

The Solution

Create an app the caters to the senior citizen demographic that makes their experience of finding a partner or companion easy, enjoyable, and intuitive based on their compatibility.

Responsibilities

Our Role: UX/UI

Time: 2.5 weeks

Proto Persona

Iris

Iris is a retired widow who lives in Salt Lake City, UT and is looking to make new connections in her area. She wants to find Mr. Right and hopefully seal the deal on a long term partner.

    • Gardening

    • Her grandchildren

    • Values open/ honest communication

    • Using technology

    • Finding someone who is only look for ‘friendship’

    • Lack of responses

Affinity Diagram

User persona

Gus

Gus is a single, 75 year old bisexual man who is also retired. His goal is to find a nice fella or lady to go steady with and have a long lasting relationship

    • Dancing

    • Drinking tea and tending to his garden

    • Long walks on the beach, but not too long because he has arthritis

    • Bingo night at the local community center

    • His joints

    • Queer senior dating scene is not existent

    • Finding the energy

    • Negative experiences with other dating apps

    • Worried about not being accepted for who he is

    • Nervous to get back out there

competitor Analysis

Takeaways

  • Users appreciate a free service instead of paying a subscription fee

  • Users need the app to be very user-friendly and easily navigable

  • There needs to be a way to authenticate users and minimize fake profiles

  • Users need the app to be focused on compatibility not a just another social media type app

value proposition

Pocketbook helps seniors date through simple UX/UI coming from user centered research that aims to solve the pain points of senior dating in the modern world.

storyboard

user flow

Lo-fi Wireframes

Color PALETTE - survey results

Takeaways

  • Option 4 was the color palette most liked in the survey

  • Other results from the survey showed that Option 4 was the most pleasing to the eye

  • Option 4 was also the most liked for the demographic of users going to be using the app

Style Guide

Hi-fi Wireframes

Mobile Device

 

Wearable

Prototypes

Mobile Device

 

Wearable

Final Thoughts

The next steps we want to take are to do more testing on the mobile prototype, create more wireframes and develop more features.

Our plan is to:

  • Develop ad revenue ideas

  • Prototype new pages & features

  • Create the onboarding process for the app

  • Develop a wearable match alert

  • Have the ‘Match’ page showcase all current matches

  • Make iterations to text sizing to be more readable for those who are visually challenged or impaired

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