we travel. we experience. we wandr

Wandr is a travel app that curates events, excursions and itinerary results specific to and based on travelers personal interests and travel destinations

THE PROBLEM

Travelers want a meaningful traveling experience but don’t want to put in the time to research for main attractions and events to attend, let alone where to begin their research.

THE SOLUTION

Provide a travel event, booking app that curates content according to the users unique hobbies and interests. Showcasing attractions local to their travel destination will help them book events easier and have peace of mind during their travels.

Responsibilties

Our Role: UX/UI

Tools: Figma, Miro, Trello

Time: 3.5 weeks

Proto Persona

Jeffrey

Jeffrey is looking to enjoy some free time
on vacation but doesn’t know where to go or what to reserach

He is looking for:

  • A personalized and easy booking experience

  • Staying organized and in control

  • Wants to be assured that his travel costs stay within his budget

INTERVIEW TRANSCRIPTS

  • CAMERON

    “I want to be notified of the best times to book flights, activities, hotels and when prices are at their lowest. I want the app to inform me of inflation on prices so I can book sooner rather than later.”

  • WHITNEY

    “I like apps to save my search information. I also like to be able to save the results and in an easy to find location. This could include flights, hotels, Airbnb’s or even excursions.” If I can’t find it easily, I get super frustrated.”

  • CRYSTAL

    “I want to know how I’m going to get around to the various things I want to do. Also having reservations in advance is key; I want to know that I’m going be able to do the things I’ve paid for.”

User Persona

Alex

Alex is looking to venture outside of his city. He doesn’t know what to do or where to go or how to plan his trip easily and efficiently.

His wants & needs are:

  • Book a retreat

  • Looking for a travel app that will make booking a trip easy, keep him on schedule and ensure a meaningful travel experience

  • He has no experience booking long travel vacations

    • Schedule

    • Efficiency

    • Stays within budget

    • Hidden Fees

    • Tavel Logistics

    • Doesn’t want to use multiple apps

    • Can’t find good activity suggestions

    • Yoga

    • Hiking

    • Meditations

    • Computers/IT

    • Music

    • Being Outdoors

    • Photography

    • Whole Foods

    • Cotapaxi

    • Teva

    • Delta Airlines

    • Patagonia

    • Attend a spiritual retreat

    • Make new memories

    • Finding affordable flights

    • Positive planning experience

    • Meet new people

    • Efficient scheduling

    • Time managament

user insight statement

Users need their travel booking experience to be meaningful, efficient and personally curated based on their interests.

Problem Statement

We’ve observed that users value incorporating personal and meaningful experiences into their trips. How might we provide opportunities to find attractions that align with their interests and travel dates so they can get the most out of the vacations they book with our app?

Storyboard

storyboard


Sketches

Lo-fi Wireframes

user test results

  • Kyle

    “I would love to have a login/sign up with social media option. I’d also like a ‘Yelp’ review link to show up on event details or restaurant booking options.”

  • Kylie

    “I would like to see an option to log in with social media. Booking an event was easy but was also confusing in some places because of certain terminology used.”

  • SAM

    “I feel like the app is fairly simple to use, but because there are some unfinished pages, I got stuck in a few places. I’d also like a way to follow others on their travel journeys.

Key Learning Points

  • Signup was easy- but signing in with social media login options need to be added

  • Some wanted ‘Face-ID’ login option as well

  • Some users felt the app was “missing something”

  • Users would like a method integrated so they could share their travel journey somehow

  • User also wanted a way to follow other travelers journeys

hi-fi Wireframes

 Mobile prototype

Click full screen arrows in top right

Iphone mockup

Final thoughts

  • I need to take a mindful approach to each and every step in the research process

  • Don’t get ahead of yourself - i.e. prematurely jumping right into designing

  • It’s easy to get caught up in the super fine details. Instead - move forward with the bigger picture

  • Team collaboration is key

  • Keep it simple and stay open-minded

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